Snapple Subway Series
Rebrand + Campaign
PROBLEM
Snapple references New York in its branding but lacks a real connection to its audience's everyday experiences. This campaign taps into one of the most shared summer realities in NYC, the sweltering subway commute, turning a common frustration into an opportunity for relief and engagement.
PROBLEM
APPROACH
Snapple will install chilled vending machines in subway stations, giving commuters a way to cool down. The campaign is supported by refreshed packaging featuring New York slang, humor, and local references, positioning Snapple as a brand that embodies the city rather than just referencing it.
APPROACH
RESULTS
By offering real relief and speaking in New York's voice, Snapple transforms a negative experience into a positive brand interaction, building a more authentic connection with its audience while reinforcing its identity as a city-rooted brand.
RESULTS
SCOPE OF WORK
+ Packaging
+ Rebranding
+ Creative Strategy
+ Art Direction
+ Advertising
OVERVIEW
Snapple Subway Series
Rebrand + Campaign
OVERVIEW
PROBLEM
Snapple references New York in its branding but lacks a real connection to its audience's everyday experiences. This campaign taps into one of the most shared summer realities in NYC, the sweltering subway commute, turning a common frustration into an opportunity for relief and engagement.
PROBLEM
APPROACH
Snapple will install chilled vending machines in subway stations, giving commuters a way to cool down. The campaign is supported by refreshed packaging featuring New York slang, humor, and local references, positioning Snapple as a brand that embodies the city rather than just referencing it.
APPROACH
RESULTS
By offering real relief and speaking in New York's voice, Snapple transforms a negative experience into a positive brand interaction, building a more authentic connection with its audience while reinforcing its identity as a city-rooted brand.
RESULTS
SCOPE OF WORK
+ Packaging
+ Rebranding
+ Creative Strategy
+ Art Direction
+ Advertising