INVSBL. - Photo-shielding Apparel
Brand Identity
PROBLEM
In an era of constant surveillance, unwanted photography has made public spaces feel less safe, especially for women. INVSBL. is designed for those who value privacy and want greater control over how they are seen.
PROBLEM
APPROACH
INVSBL. is an apparel brand that uses visual-interference technology to disrupt cameras, making photos and videos difficult to capture. Features like moiré patterns, reflective materials, and hidden QR codes help deter nonconsensual photography, giving wearers more control and confidence in public spaces.
APPROACH
RESULTS
Through innovative design and bold advertising that renders wearers blurred in photos, INVSBL. turns fashion into a tool for privacy, making invasive photography far more difficult.
RESULTS
SCOPE OF WORK
+ Brand Identity
+ Creative Strategy
+ Conceptualization
+ Collateral
+ Art Direction
+ Advertising
OVERVIEW
OVERVIEW
PROBLEM
In an era of constant surveillance, unwanted photography has made public spaces feel less safe, especially for women. INVSBL. is designed for those who value privacy and want greater control over how they are seen.
PROBLEM
APPROACH
INVSBL. is an apparel brand that uses visual-interference technology to disrupt cameras, making photos and videos difficult to capture. Features like moiré patterns, reflective materials, and hidden QR codes help deter nonconsensual photography, giving wearers more control and confidence in public spaces.
APPROACH
RESULTS
Through innovative design and bold advertising that renders wearers blurred in photos, INVSBL. turns fashion into a tool for privacy, making invasive photography far more difficult.
RESULTS
SCOPE OF WORK
+ Packaging
+ Research
+ Art Direction
+ Advertising