Cream Tease - The Great Scone Debate
Brand Identity
PROBLEM
Cream tea is a classic English tradition, but the Cornwall vs. Devon debate, whether to add jam or cream first, remains largely regional. Cream Tease turns this rivalry into a playful, engaging concept, inviting both traditional enthusiasts and younger audiences to experience and share the debate in a fun, interactive way.
PROBLEM
APPROACH
Cream Tease offers pre-packaged scones in a playful “Pick a Side” campaign, featuring either Devon (cream first) or Cornwall (jam first) style. It turns the classic debate into an interactive tasting experience that sparks conversation, rivalry, and social sharing.
APPROACH
RESULTS
The campaign reframes cream tea as both nostalgic and contemporary, sparking curiosity, debate, and renewed interest in the tradition while making it more accessible and appealing to a broader audience.
RESULTS
SCOPE OF WORK
+ Package Design
+ Creative Strategy
+ Illustration
+ Art Direction
OVERVIEW
Cream Tease -
The Great Scone Debate
Package Design
SCOPE OF WORK
+ Package Design
+ Creative Strategy
+ Illustration
+ Art Direction
PROBLEM
Cream tea is a classic English tradition, but the Cornwall vs. Devon debate, whether to add jam or cream first, remains largely regional. Cream Tease turns this rivalry into a playful, engaging concept, inviting both traditional enthusiasts and younger audiences to experience and share the debate in a fun, interactive way.
PROBLEM
APPROACH
Cream Tease offers pre-packaged scones in a playful “Pick a Side” campaign, featuring either Devon (cream first) or Cornwall (jam first) style. It turns the classic debate into an interactive tasting experience that sparks conversation, rivalry, and social sharing.
APPROACH
RESULTS
The campaign reframes cream tea as both nostalgic and contemporary, sparking curiosity, debate, and renewed interest in the tradition while making it more accessible and appealing to a broader audience.
RESULTS